Tips for Sellers
The Process of Selling
- Decide to sell
- Call your REALTOR®
- Talk to your REALTOR® about merchandising & staging your home
- Prepare your home exterior and interior
- Determine list price & desired time frame for exit
- Market your property
- Have home open and available for showing
- Negotiate the offer
- Contract acceptance
- Open escrow
- Inspections
- Appraisal
- Loan approval
- Remove contingencies
- Close of escrow
- Post escrow follow up
- Congratulations!
Why Work So Hard on Pricing Your Property?
It’s important to price your property correctly from Day 1. It is better to price it right the first time than to chase the market down to the right price. Buyers tend to cluster around certain price points. The more buyers in a category, the more buyers available to consider purchasing your property. The goal is to determine the desirable price that will result in the most qualified buying pool.
Determining factors in pricing your home
- Comparable properties that have sold and are pending in your area
- Current properties on the market in your neighborhood or in your price range
- Location of your home (i.e. adjacent to open space, cul-de-sac location, busy street, view lot, etc.)
- Year built
- Upgrades, additions, and/or remodeling
- Emotional and curb appeal
- Landscaping, backyard and lot features
- Price per square foot
- Reputation of schools in your area
- Neighborhood and lifestyle amenities
Your number one pricing goal is to attract other agents and qualified buyers to visit the property. Once your property is receiving showings, the next steps are to encourage offers and negotiate a sale. Only by pricing to encourage showings can you expect to negotiate the best offer for your home. Your agent will discuss price, terms, possession, and other factors with the buyer's agent. Your REALTOR® is qualified to bring negotiations to a favorable conclusion.
Additional Helpful Links
7 Advantages of Listing With a REALTOR® | Top 10 Questions to ask a REALTOR®
Local Market Update - weekly market stats
